Saturday, July 31, 2010

Turn On Hold He#@ to On Hold Happiness

Everyone hates to be on hold, right? But it’s a reality for your business… what if you could provide your callers with compelling or entertaining info while they wait on the line?! Of course you can advertise your products and services and let them know more about what you offer. After all, they’ve already chosen or are at least looking into your business…and well, they are a captive audience. That’s a great start, but everyone does that. Why not try something new? People don’t like to waste time, so help them use the time they are on hold well. Provide something educational—it could be interesting facts related to your business—or anything really! Maybe tell them potential new ways they can use your products or services. Perhaps entertain them with trivia or (clean!) jokes….and of course, you can weave in your product message. Maybe alternate the entertaining content with your advertising message. For example, “Who holds the world record for waiting on hold the longest...I’ll tell you the answer in a moment….did you know Joe Blow’s trucking company provides…blah blah blah." Or perhaps, "how many flavors of coffee can you find in the United States? For the answer, log on to our website..." Sure, your website can work in partnership with your on hold message. There's a lot of potential and Agenda Voiceovers can help you make it happen. We can help you write, voice and produce some great messages that can entertain people, enhance your company's image and be a wonderful marketing tool.

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